Lamborghini - The Origin

Scope: Concept Development | Screenplay | AI-Driven Film | Visual Direction

Lamborghini - The Origin reinterprets the brand’s beginning not as a historical retelling, but as a visual structure built around lineage, pride, and emergence.

Rather than recreating the well-known exchange between Ferruccio Lamborghini and Enzo Ferrari, the story unfolds symbolically, through the language of horses and a bull, set within an aristocratic estate that represents inherited power.

The film is divided into three acts:

La Stirpe (The Lineage) establishes a world shaped by legacy and hierarchy.
L’Orgoglio (The Pride) shifts into progression, across rain, terrain, and resistance, where refinement happens through pressure rather than reaction.
L’Origine (The Origin) concludes not with revenge, but with presence. The Miura appears not as the first Lamborghini chronologically, but as the moment the brand’s identity became undeniable.

The entire visual world was developed using AI-driven image and video generation tools. After refining the screenplay and locking the structural arc, hundreds of frames were crafted to ensure tonal continuity across all three acts before being translated into motion.

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